COD


Media Forms: What codes and conventions does the trailer use to establish the text’s genre?


The trailers genre is established by firstly the use of first person, This puts you at eye level and in the situation of the character and you are the person in that warzone. Also the mise-en-scene shows that its a first person shooter, the use of a variety of guns and rocket launchers shows that its a modern battlefield and the juggernauts highlight that the games is about fighting and shooting. Also the use of fighter jets highlights its a army fighting games. There are lots of establishing shots which let the audience soak in the maps which are being sold and there are lots action packed high adrenaline moments which makes the game look fun and entertaining to the player. 


Media Representations: How is war represented in the trailer?


War is represented in a way which is less serious than the ones going on in the work as this is not a real life situation, its animated and it makes out war to be all close quartered with loads of gun fights and fighter jets flying over when in real life its a lot less upfront and more tactical. Also it can create a morale panic for parents who may not want there children to be playing games were such violence is open to anyone. Also the globe may connote that war is a worldwide problem and loads of countries are fighting for so many causes and as times goes on and technology increase the world will become more connected and things that there country are doing that are wrong can be spoken out against.


Media Institutions: In what ways is the trailer typical of the video game industry?

This trailer is typical of a Call of Duty brand as it some of the shots are in First person, also the shots are fast paced and they create a montage to draw the audiences attention and keep them concentrated on the product. Also it shows the most exciting parts of the games this being the smaller maps were fighting can be more up front. Also they include a variety of guns and artillery to show that the game has lots of thing to do and they are countless things to do. Also its typical of modern warfare as it has a constant use of the colour green which is iconic and symbolise the main platform xbox and the production values at the end being the xbox symbol is a common feature in all call of duty franchises.


Media Audiences: Who does this text appeal to and what pleasures does it offer?


It appeals more to the male audience as they are the ones who like guns and aeroplanes, also men are the more patriarcal types and it makes them think they are fighting for the country. Also the multiplayer aspect shows that you can play with everyone and people who are thousands of miles aways can be easily got too, this being the use of the global village theory. Also some people may like the fact they are killing other people and they are watching people die and they take pleasure from that, this being the Schadenfreude theory. 

In this weetabix advert genders are represented in stereotypical ways, it shows the women to be the lady that stays at home and does all the house work, and does all the shopping and cleaning and looks after the young child, this being stereotypical as not all women are stay at home mum's also on the other hand it can relate to the mother who do stay at home and took after the house and kids, this being the uses of gratification 1976. On the other hand its shows the men to the leader of the household as he is the one who starts the conversation and he is the one who goes to work and earns a living for the family which was a typical outlook on the family in the early 1900s.

What techniques are used to engage the audience? first technique used to engage the reader is the use of the camera shots, one of the establishing shot of the cabin in the beginning shows the audience how the house were there are going to be living looks. it gives a overall reference to the audience and makes them think and ask questions about what to expect this creating enigma. The trailer is a montage of all different moments through out the movie and build up to the main event the cuts are very noticeable and juxtaposing the images creates a contrast rather than a smooth transition this leading to a greater impact being made on the viewer. The close ups of the face get across the emotion of the actors and emphasises  that they are being tormented by red neck zombies. The lighting throughout the whole trailer is low key this creates more suspense and it also makes the viewer less likely to expect whats coming, this maybe from the sides or behind as theres less light to make references. Also throughout the whole extract you are not given a proper view of the attacker and the person killing everyone, this also creates enigma and makes the viewer think and want to know whats causing all this problem. In the trailer there is alot of non digetic sounds which create an impact, such as when the girl is dared to kiss the animal head the use of slow paced deep music creates suspense and they can expect something bad is going to happen, this leading to the audience feeling more engaged as they dont no what to expect also the use of the heavy metal rock music which starts half way through goes paralell with the type of movie. 

How is Ayrton Represented in the trailer? 

In this extract Ayrton Senna is portrayed in 2 different ways, Firstly near the beginning of the extract Ayrton is represented as a champion and someone who is better than the rest. The narrative over the trailer are all words of praise towards Senna and all the quick shots are of senna on the track either first or overtaking someone to become first. There are shots of senna were the camera is pointing up towards Ayrton and this portraying that senna was looked up to by the public and people aspired to be like him.  Most of the shots are at grand prix or at the beaches and citys connoting he was rich and he was enjoying life. Also there are shots of him with his family which shows he liked to spend time with his family which may relate to the people sitting at home and they can get a connection because behind all the cameras and all the fame he was just a normal person (Uses of Grats 1976).

But the other representation in the middle juxtaposes that of the beginning. He is described to be a Maverick as he doesn't like how F1 was being governed, there are extracts of Alain Prost saying that he has a problem and that he thinks he cannot kill himself. this is also shown in the shots and music chosen by the director, these being of Ayrton's crashes and shots of Ayrton in pain and almost making him look like a anti-hero and the music is slow paced and classical, this shows to the audience that Senna also had his bad side and makes the viewer think about what he done for people to say this about him and this creating enigma codes and making the viewer want to go and watch it in full.

In what ways is the extract typical of the film/advertising/television industry and/or what values does it promote?

The programme starts off with the classic Trevor McDonald voice-over in which he tells the audience of the news. While he uses his very deep voice to make the audience interested, the cutaways are shown at the same time to add an image to the news he’s going to tell. At the side of the cutaways is text telling you the name of the programme and to add colour to the screen to make it more appealing for the audience. As the ITV News theme is being played, you have the presenter who continues to inform the viewers on the days news. When it first cuts to a studio shot, its a wide shot in which you see the whole studio including other cameras and the screen in which the cutaways are on. The camera slowly zooms in with the music being played at the same time which adds intensity. After that the music draws to a close and the camera changes to a medium shot in which you only see Trevor and the green screen in the background in which has the the news and images on it. Cutting to a medium shot shows that the news is about to begin and eye contact with the audience is key. When the programme goes to tell the main news story, the cutaways are played with the voice-over of another presenter in which he describes in full detail the news. Whats so important about this particular main story is that the gentleman narrating the story is later shown talking directly to the camera. This again shows eye contact is key and makes it more personal for the people watching.
The second story starts off the same way in which the presenter talks directly to the camera. Afterwards we have more cutaways with text at the bottom of the screen showing the name of the man telling this particular piece of news. The voice-over begins and the story begins to unroll. Whats different with this story is that we then get still images instead of moving image to show the evidence behind the story and build trust with the audience. When the cutaways are over, something is shown which is very important in news programmes and they are called Vox pops. Vox pops are otherwise known as “voice of the people” and its mainly when members of the public tell you their opinion on this particular matter. 

Who does this text/brand appeal to?


This text will appeal firstly to the older generation who were brought up with novels written by charles dickens and making a adaption for the 19Th. century novel would be ideal as it will re spark everything they knew about the novel and it will bring been nostalgic as when they were young they also read the book and they can relate to the adaption. Also this will be ideal for the later generation who may not have known about great expectation and as this novel is regarded a classic it would go hand in hand with BBCs philosophy which is to inform and educate. Also as the E media and tv are become more integrated with the addition of iPlayer and other similar services it will be easier for the young to follow the series and be come interested with whats in it. Also it would appeal to the more educated people such as the ABC1 group as it was more of a longer and the language used within the trailer is harder to interpret.

Codes and Conventions: What techniques are used in the trailer to make the viewer want to watch the movie?

Codes And Conventions:

Senna is a Observational documentary which is also reflexive, i has many codes and conventions first being the narrative, I starts off showing how Ayrton Senna worked his way up from the Karts to F1. The narrator being Ayrton showing the highs of when he was a child and his first few years in F1 and how he won the championships and all the benefits with being a rich driver. But also its balanced out by the death of Ayrton at the end and how it say F1 is do dangerous, the narrative is matched with the clips in the trailer as when Formula 1 is being spoken of in a negative way and unsafe it shows Rubens Barrichello crashing and there are constant quick edits of Ayrton himself crashing and the ultimate crash which killed him. Also there are words situated throughout out the whole extract with words such as 'Genius'; 'Outsider' which makes the reader think and ask question about why Senna was regarded a genius or an outsider creating enigma codes and the only way of those questions being answer is by going to the cinema and watching the movie.

The use of fire at the end connotes that Ayrton was a very fierce and angry person. Also the trailers and movie uses flashbacks of old races that senna has raced in, these flashbacks create nostalgia and it can create identification as the person watching can relate to the time in which it happened creating a bigger effect. this being the uses of gratification 1974. The trailer also is a collection of clips this being almost a montage of Ayrton's life. This montage creates pace and gives the viewer more to think about and watch this leads to more question being bounced around and leading to them watching it.