Technophobes

BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.

Complete the following questions on your blog (and make sure you have definitely posted up your blog address here):

a. AUDIENCE: Who would this program appeal to? In your answer include gender, socio-economic status, psychographics and demographics.


I think that it will appeal to 15-25 year olds, as they are the generation who have been brought up during the time that technology was at its growth phase and are bound to be very fluent in the technology talk and all the new gadgets. The socioeconomic groups that are likey to watch this are A to C2 as they are the one who are likely to buy and afford the gadgets.
b. INSTITUTION: What assumptions can you make about this program just from knowing that it will be broadcast on BBC Three?


I think that as its on BBC3 it will not be very serious or formal. It contain a more informal tone, and as its on late it may contain swearing.

c. MEDIA FORMS: What kind of program are you expecting to see when it is broadcast? Include specific ideas about content, along with more broad knowledge of the codes and conventions of this genre.


I think that the overall show many be presented by one or two people. And the people will probably switch between pre recorded segments and the camera will following the person in the 'natural habitat' and will help them overcome phobias and will make fun of old people who may not no how to use the computers or new technology.

d. REPRESENTATION: What kind of position or opinion about these “technophobes” would you expect this documentary to project? Explain why.


I think the programme may be about old people or the 'Silver Surfers' and how they do not no how to use the technology that is around at this present time and how they need help adjust themselves to the technology. This also may project to the target audience to help the old people to use the computers.