Codes and Conventions:
First way Kony persuades you to donate to the charity is by the use of direct mode of address, This makes you think and actively ingage with the text creating a bigger impact as you think about the matter and you . Also the voice over lead to the text being anchored and having a set meaning, with his voice being the main way the viewer can gain information is from what he says; This being the voice of god. and as he uses home video and POV, He includes shots of his son and his wife giving birth which creates a personal side to the documentary leading to the viewer trusting the text more. Also the documentary turns from a expository to a reflecive creating a bigger impact as it covers all sides. The use of the Globe in the begining connotes globalisation and how everything is more accsessable by everyone allover the world as they can use the internet and communicate more easily, This links to the Global Village theory which was outlined of by McLuan. He also includes count downs all around the documentary which leads to the user to think what he may speak of and creating suspence and this being the use of enigma codes. Also the countdown leads to the documentary portraying a sense of urgency and you have to do something to help the people in uganda. Also as the main presentor is American it whos how american is the dominant super power and the good guy in the world who will help everyone and how it can dominate the worlds media which is known as Americanisation. There also is a narrative equilibrum in the begging he is very serious and shows how bad things are in Uganda and how they need help but towards the middle and end it shows how we can help and make things better creating a better mood and showing every person can make a change. Also the text has the use of Zeigiests spirit of the age, it shows how Kony 2012 is the main aim of the public and how people join together to help a cause, also it shows how facebook and social networking is the big thing in the 21century and how everyone is helping KONY 2012 through facebook
Monday 26 March 2012
Friday 23 March 2012
Kony 2012
Codes and Conventions:
Kony 2012 uses many techniques to persuade the viewer to support the cause. Firstly it uses a viral video to let people know about what is happening in Uganda, within the video the the main focus is how Kony treats children and how childrens lives are mad a misery by this one man. This makes want to help and do anything possible to help these children live a better life. The Charity's colours are Red and Black which usually connotes danger but also it can show love and how they want to help these children. The voice over helps anchor and help the viewer understand the text and show Kony in a even worse light as if the voice over was not there the viewer would not know half the thing he has done. The use of fast pace music shows that there will be fast change if you help the cause. The use of personal touch such as showing were your money will be spent in Uganda and the children you will be helping shows that the money is going to be used for a good cause and will help a child live a better life.
Representation:
In Kony 2012 the first main representation is of Kony, Kony is portrayed in a negative light and spoke of as a beast, It shows what he has done to children and how he makes there life a misery. Also in the video where Jacob is speaking of his brother and starts crying it shows how much of an impact this period of there life has made creating sympathy and making the viewer want to donate. Also as Kony is black it shows how evil and bad he is and how hes on the run which leads to the the theory of Prop were the ethnicitys are sterotyped and made to be seen in a good or bad light
Also after the recent years and events were the youths of our generation are shown to be rebels and not to care Kony 2012 shows how the youths can come together and fight for a good cause, they are made to come together on Facebook which is a big part in most youths lives.
Media Institution:
Kony is promoted is by having the support of celebrities such as Angelina jolie and Rihanna and they promote the stop Kony via twitter and hash tagging which also spreads the message fast and quicker than print like posters and it is also easier to share or comment on it and this is why the riots in London and Arab countries happened. Also the Logo of Kony is a Triangle upside down, which shows the maslows theory of the pyramid has been flipped and that everyone in the public no matter what race, age, socioeconmic group can join and help the cause.
Audience:
The audience that are being targeted in the video are the younger/teenager audience, This is as they are the ones with the online knowledge and the ones who can use facebook and twitter to get there views heard. Also with the use of Stickers and braclets it can make them think what 'Kony' is and make them want to join.
Kony 2012 uses many techniques to persuade the viewer to support the cause. Firstly it uses a viral video to let people know about what is happening in Uganda, within the video the the main focus is how Kony treats children and how childrens lives are mad a misery by this one man. This makes want to help and do anything possible to help these children live a better life. The Charity's colours are Red and Black which usually connotes danger but also it can show love and how they want to help these children. The voice over helps anchor and help the viewer understand the text and show Kony in a even worse light as if the voice over was not there the viewer would not know half the thing he has done. The use of fast pace music shows that there will be fast change if you help the cause. The use of personal touch such as showing were your money will be spent in Uganda and the children you will be helping shows that the money is going to be used for a good cause and will help a child live a better life.
Representation:
In Kony 2012 the first main representation is of Kony, Kony is portrayed in a negative light and spoke of as a beast, It shows what he has done to children and how he makes there life a misery. Also in the video where Jacob is speaking of his brother and starts crying it shows how much of an impact this period of there life has made creating sympathy and making the viewer want to donate. Also as Kony is black it shows how evil and bad he is and how hes on the run which leads to the the theory of Prop were the ethnicitys are sterotyped and made to be seen in a good or bad light
Also after the recent years and events were the youths of our generation are shown to be rebels and not to care Kony 2012 shows how the youths can come together and fight for a good cause, they are made to come together on Facebook which is a big part in most youths lives.
Media Institution:
Kony is promoted is by having the support of celebrities such as Angelina jolie and Rihanna and they promote the stop Kony via twitter and hash tagging which also spreads the message fast and quicker than print like posters and it is also easier to share or comment on it and this is why the riots in London and Arab countries happened. Also the Logo of Kony is a Triangle upside down, which shows the maslows theory of the pyramid has been flipped and that everyone in the public no matter what race, age, socioeconmic group can join and help the cause.
Audience:
The audience that are being targeted in the video are the younger/teenager audience, This is as they are the ones with the online knowledge and the ones who can use facebook and twitter to get there views heard. Also with the use of Stickers and braclets it can make them think what 'Kony' is and make them want to join.
<iframe src="http://player.vimeo.com/video/37119711?title=0&byline=0&portrait=0&color=d13030" width="400" height="225" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><p><a href="http://vimeo.com/37119711%22%3EKONY 2012</a> from <a href="http://vimeo.com/invisible%22%3EINVISIBLE CHILDREN</a> on <a href="http://vimeo.com%22%3evimeo%3c/a%3E.%3C/p>
Monday 12 March 2012
Thursday 8 March 2012
Guardian Advert Homework.
What techniques does the ad use to persuade the audience to consume the Guardian?
This ad uses may techniques to attract viewers. Firstly we see a variety of people in the advertisement, different genders, races, ages and classes. This leads to the viewer to think that the newspaper covers people like them and they cater for all types of people as The guardian is regarded as more of a up street newspaper unlike the red tops such as the sun and the daily star. This all leads to the consumer wanting to go out and buy the newspaper. Also it persuades young people as it shows the use of twitter and other social networking and peoples tweet. This makes the younger generation be seen in a better light other than the one create in the summer. But to the older generation, who are familiar to the established guardian this may create questions such as 'what are all there websites like twitter and what are these hashtags' thus gaining there attention this is the use of enigma codes, and the only way they can be answered is by visiting the online sector of the guardian and clicking on the #'s and using the internet.
Also it persuades the user to consume the guardian as as the advert goes on the story develops and develops into something which is something just not ordinary. this is done by adapting the story to the current climate and this being economic trouble. As the story develops it shows the three little piggies are the ones to blame as they framed the wolf for insurance scam as they couldn't pay the mortgage. These all being new methods and relating to the current climate making the consumer think and realise that the guardian is up-to date and its covers every inch. This also can create a bit of a morale panic as it shows the suburban household may be running out of money and the way to cover it is by fraud and scamming.
How is the news represented in the ad?
Firstly the news is represented as something which has moved with the times. They are constant uses of all 3 types of media thus being print, e-media and moving image. This shows that the news has moved co-injuction with the times and by doing this and catering for all the 3 medias it will lead to more consumers. We can show that the guardians optimises all 3 platforms at the end as there is a shot of a Tablet Pc, traditional newspaper, mobile phone and a laptop and all are shown to be with the target type of person as the newspaper is with the well dressed man and the laptop being portable is with a more student like person this backing up news is being reached by all types of people. Also with the integration of Facebook and guardian it reaches a more younger audience. Also within the advert it shows peoples views and tweets constantly this is backing up the point everything is getting more open and everyones has a voice and voice which can be heard. This making the consumer feel more connected to the News company as before everything would be set and the newsreader would say what was need to be said. This being the use of the Hypodermic Needle.
However it may represent the news in a bad light as before the news was serious and was read out in a serious manner as this was the main source of information for thousands during the war era but now its being in a way made fun of and not being taken as seriously as they have integrated the baby story of the three little piggies. which has been known to be a humorous and funny story this making the news a lot less serious and as times have progressed people have moved on to E-media to gain their news and they public is a lot less serious and times have moved on from when the news was the number one way to gain information of the world.
What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?
It shows how technology and good old news have combined and become something that can go and reach a bigger population. We see constant uses of all three platforms and we see at the end the shots of a newspaper, Tablet, phone and laptop highlighting that guardian is available on all 3 platforms and how they have combined and highlighting again that e media is the most dominant as it has the most power and can reach more people just as how it was used to rally up thousands for the London riots. Also when they are the shots of the tweets its shows many different languages showing how the world is becoming even more connected and every one has a say in the world. This all showing the core consumer of the guardian newspaper being the upper classes and older generation that time is moving on and in order to adapt you must follow the crowed and guardian have done this by offering Apps, Online Websites, Twitter account and the integration with Facebook. Also as the newspaper is dominantly capitalist its shows high end products and well of detached houses supporting the views of Borgeoisie and people who would like to be one step high in the socio economic group.
On the basis of this ad, who does the Guardian brand appeal to?
On the bases of this ad, the guardian is still appealing to its first target market this being the class A and B and the well of people who live in the suburbs of london and live in the detached houses as this is the type of house being raided and the type of area is certainly viewable. This all highlighting the capitalism views of the Guardian as having a view you must study and then work and have a good job to gain money.Also in the advert it shows the piggies to be in the working class and as the working class are more poorer they are the most likely to commit the crimes to pay there way as it was in the old days re igniting the old feuds and creating a morale panic. Also portray the working class a pigs also makes them looks worse.
But as times have passed the guardian is targeting a younger more teenage audience. It has done this by the use of the classic 3 little piggies as every teenager can relate to the story and as they expand on it it makes humour and shows that guardian is very detailed. Also it has done it by the use of social networking. The Guardian have recently integrated with Facebook making news viewable to the mass young audiences of Facebook and also it uses twitter which also has a very large presence of the younger audiences.
Also it appeals to both genders as both are mentioned. But i uses the views that both can get together and create a big protest when the government of a group of people are doing something wrong and in this case its done as the pigs are done injustice. Backing up the identification theory as working class can identify
This ad uses may techniques to attract viewers. Firstly we see a variety of people in the advertisement, different genders, races, ages and classes. This leads to the viewer to think that the newspaper covers people like them and they cater for all types of people as The guardian is regarded as more of a up street newspaper unlike the red tops such as the sun and the daily star. This all leads to the consumer wanting to go out and buy the newspaper. Also it persuades young people as it shows the use of twitter and other social networking and peoples tweet. This makes the younger generation be seen in a better light other than the one create in the summer. But to the older generation, who are familiar to the established guardian this may create questions such as 'what are all there websites like twitter and what are these hashtags' thus gaining there attention this is the use of enigma codes, and the only way they can be answered is by visiting the online sector of the guardian and clicking on the #'s and using the internet.
Also it persuades the user to consume the guardian as as the advert goes on the story develops and develops into something which is something just not ordinary. this is done by adapting the story to the current climate and this being economic trouble. As the story develops it shows the three little piggies are the ones to blame as they framed the wolf for insurance scam as they couldn't pay the mortgage. These all being new methods and relating to the current climate making the consumer think and realise that the guardian is up-to date and its covers every inch. This also can create a bit of a morale panic as it shows the suburban household may be running out of money and the way to cover it is by fraud and scamming.
How is the news represented in the ad?
Firstly the news is represented as something which has moved with the times. They are constant uses of all 3 types of media thus being print, e-media and moving image. This shows that the news has moved co-injuction with the times and by doing this and catering for all the 3 medias it will lead to more consumers. We can show that the guardians optimises all 3 platforms at the end as there is a shot of a Tablet Pc, traditional newspaper, mobile phone and a laptop and all are shown to be with the target type of person as the newspaper is with the well dressed man and the laptop being portable is with a more student like person this backing up news is being reached by all types of people. Also with the integration of Facebook and guardian it reaches a more younger audience. Also within the advert it shows peoples views and tweets constantly this is backing up the point everything is getting more open and everyones has a voice and voice which can be heard. This making the consumer feel more connected to the News company as before everything would be set and the newsreader would say what was need to be said. This being the use of the Hypodermic Needle.
However it may represent the news in a bad light as before the news was serious and was read out in a serious manner as this was the main source of information for thousands during the war era but now its being in a way made fun of and not being taken as seriously as they have integrated the baby story of the three little piggies. which has been known to be a humorous and funny story this making the news a lot less serious and as times have progressed people have moved on to E-media to gain their news and they public is a lot less serious and times have moved on from when the news was the number one way to gain information of the world.
What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?
It shows how technology and good old news have combined and become something that can go and reach a bigger population. We see constant uses of all three platforms and we see at the end the shots of a newspaper, Tablet, phone and laptop highlighting that guardian is available on all 3 platforms and how they have combined and highlighting again that e media is the most dominant as it has the most power and can reach more people just as how it was used to rally up thousands for the London riots. Also when they are the shots of the tweets its shows many different languages showing how the world is becoming even more connected and every one has a say in the world. This all showing the core consumer of the guardian newspaper being the upper classes and older generation that time is moving on and in order to adapt you must follow the crowed and guardian have done this by offering Apps, Online Websites, Twitter account and the integration with Facebook. Also as the newspaper is dominantly capitalist its shows high end products and well of detached houses supporting the views of Borgeoisie and people who would like to be one step high in the socio economic group.
On the basis of this ad, who does the Guardian brand appeal to?
On the bases of this ad, the guardian is still appealing to its first target market this being the class A and B and the well of people who live in the suburbs of london and live in the detached houses as this is the type of house being raided and the type of area is certainly viewable. This all highlighting the capitalism views of the Guardian as having a view you must study and then work and have a good job to gain money.Also in the advert it shows the piggies to be in the working class and as the working class are more poorer they are the most likely to commit the crimes to pay there way as it was in the old days re igniting the old feuds and creating a morale panic. Also portray the working class a pigs also makes them looks worse.
But as times have passed the guardian is targeting a younger more teenage audience. It has done this by the use of the classic 3 little piggies as every teenager can relate to the story and as they expand on it it makes humour and shows that guardian is very detailed. Also it has done it by the use of social networking. The Guardian have recently integrated with Facebook making news viewable to the mass young audiences of Facebook and also it uses twitter which also has a very large presence of the younger audiences.
Also it appeals to both genders as both are mentioned. But i uses the views that both can get together and create a big protest when the government of a group of people are doing something wrong and in this case its done as the pigs are done injustice. Backing up the identification theory as working class can identify
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