Codes and Conventions:

First way Kony persuades you to donate to the charity is by the use of direct mode of address, This makes you think and actively ingage with the text creating a bigger impact as you think about the matter and you . Also the voice over lead to the text being anchored and having a set meaning, with his voice being the main way the viewer can gain information is from what he says; This being the voice of god. and as he uses home video and POV, He includes shots of his son and his wife giving birth which creates a personal side to the documentary leading to the viewer trusting the text more. Also the documentary turns from a expository to a reflecive creating a bigger impact as it covers all sides. The use of the Globe in the begining connotes globalisation and how everything is more accsessable by everyone allover the world as they can use the internet and communicate more easily, This links to the Global Village theory which was outlined of by McLuan. He also includes count downs all around the documentary which leads to the user to think what he may speak of and creating suspence and this being the use of enigma codes. Also the countdown leads to the documentary portraying a sense of urgency and you have to do something to help the people in uganda. Also as the main presentor is American it whos how american is the dominant super power and the good guy in the world who will help everyone and how it can dominate the worlds media which is known as Americanisation. There also is a narrative equilibrum in the begging he is very serious and shows how bad things are in Uganda and how they need help but towards the middle and end it shows how we can help and make things better creating a better mood and showing every person can make a change. Also the text has the use of Zeigiests spirit of the age, it shows how Kony 2012 is the main aim of the public and how people join together to help a cause, also it shows how facebook and social networking is the big thing in the 21century and how everyone is helping KONY 2012 through facebook