Monday, 16 April 2012

Codes and Conventions: What techniques are used in the trailer to make the viewer want to watch the movie?

Codes And Conventions:

Senna is a Observational documentary which is also reflexive, i has many codes and conventions first being the narrative, I starts off showing how Ayrton Senna worked his way up from the Karts to F1. The narrator being Ayrton showing the highs of when he was a child and his first few years in F1 and how he won the championships and all the benefits with being a rich driver. But also its balanced out by the death of Ayrton at the end and how it say F1 is do dangerous, the narrative is matched with the clips in the trailer as when Formula 1 is being spoken of in a negative way and unsafe it shows Rubens Barrichello crashing and there are constant quick edits of Ayrton himself crashing and the ultimate crash which killed him. Also there are words situated throughout out the whole extract with words such as 'Genius'; 'Outsider' which makes the reader think and ask question about why Senna was regarded a genius or an outsider creating enigma codes and the only way of those questions being answer is by going to the cinema and watching the movie.

The use of fire at the end connotes that Ayrton was a very fierce and angry person. Also the trailers and movie uses flashbacks of old races that senna has raced in, these flashbacks create nostalgia and it can create identification as the person watching can relate to the time in which it happened creating a bigger effect. this being the uses of gratification 1974. The trailer also is a collection of clips this being almost a montage of Ayrton's life. This montage creates pace and gives the viewer more to think about and watch this leads to more question being bounced around and leading to them watching it.


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