COD


Media Forms: What codes and conventions does the trailer use to establish the text’s genre?


The trailers genre is established by firstly the use of first person, This puts you at eye level and in the situation of the character and you are the person in that warzone. Also the mise-en-scene shows that its a first person shooter, the use of a variety of guns and rocket launchers shows that its a modern battlefield and the juggernauts highlight that the games is about fighting and shooting. Also the use of fighter jets highlights its a army fighting games. There are lots of establishing shots which let the audience soak in the maps which are being sold and there are lots action packed high adrenaline moments which makes the game look fun and entertaining to the player. 


Media Representations: How is war represented in the trailer?


War is represented in a way which is less serious than the ones going on in the work as this is not a real life situation, its animated and it makes out war to be all close quartered with loads of gun fights and fighter jets flying over when in real life its a lot less upfront and more tactical. Also it can create a morale panic for parents who may not want there children to be playing games were such violence is open to anyone. Also the globe may connote that war is a worldwide problem and loads of countries are fighting for so many causes and as times goes on and technology increase the world will become more connected and things that there country are doing that are wrong can be spoken out against.


Media Institutions: In what ways is the trailer typical of the video game industry?

This trailer is typical of a Call of Duty brand as it some of the shots are in First person, also the shots are fast paced and they create a montage to draw the audiences attention and keep them concentrated on the product. Also it shows the most exciting parts of the games this being the smaller maps were fighting can be more up front. Also they include a variety of guns and artillery to show that the game has lots of thing to do and they are countless things to do. Also its typical of modern warfare as it has a constant use of the colour green which is iconic and symbolise the main platform xbox and the production values at the end being the xbox symbol is a common feature in all call of duty franchises.


Media Audiences: Who does this text appeal to and what pleasures does it offer?


It appeals more to the male audience as they are the ones who like guns and aeroplanes, also men are the more patriarcal types and it makes them think they are fighting for the country. Also the multiplayer aspect shows that you can play with everyone and people who are thousands of miles aways can be easily got too, this being the use of the global village theory. Also some people may like the fact they are killing other people and they are watching people die and they take pleasure from that, this being the Schadenfreude theory.