In this weetabix advert genders are represented in stereotypical ways, it shows the women to be the lady that stays at home and does all the house work, and does all the shopping and cleaning and looks after the young child, this being stereotypical as not all women are stay at home mum's also on the other hand it can relate to the mother who do stay at home and took after the house and kids, this being the uses of gratification 1976. On the other hand its shows the men to the leader of the household as he is the one who starts the conversation and he is the one who goes to work and earns a living for the family which was a typical outlook on the family in the early 1900s.