Who does this text/brand appeal to?


This text will appeal firstly to the older generation who were brought up with novels written by charles dickens and making a adaption for the 19Th. century novel would be ideal as it will re spark everything they knew about the novel and it will bring been nostalgic as when they were young they also read the book and they can relate to the adaption. Also this will be ideal for the later generation who may not have known about great expectation and as this novel is regarded a classic it would go hand in hand with BBCs philosophy which is to inform and educate. Also as the E media and tv are become more integrated with the addition of iPlayer and other similar services it will be easier for the young to follow the series and be come interested with whats in it. Also it would appeal to the more educated people such as the ABC1 group as it was more of a longer and the language used within the trailer is harder to interpret.