In what ways is the extract typical of the film/advertising/television industry and/or what values does it promote?

The programme starts off with the classic Trevor McDonald voice-over in which he tells the audience of the news. While he uses his very deep voice to make the audience interested, the cutaways are shown at the same time to add an image to the news he’s going to tell. At the side of the cutaways is text telling you the name of the programme and to add colour to the screen to make it more appealing for the audience. As the ITV News theme is being played, you have the presenter who continues to inform the viewers on the days news. When it first cuts to a studio shot, its a wide shot in which you see the whole studio including other cameras and the screen in which the cutaways are on. The camera slowly zooms in with the music being played at the same time which adds intensity. After that the music draws to a close and the camera changes to a medium shot in which you only see Trevor and the green screen in the background in which has the the news and images on it. Cutting to a medium shot shows that the news is about to begin and eye contact with the audience is key. When the programme goes to tell the main news story, the cutaways are played with the voice-over of another presenter in which he describes in full detail the news. Whats so important about this particular main story is that the gentleman narrating the story is later shown talking directly to the camera. This again shows eye contact is key and makes it more personal for the people watching.
The second story starts off the same way in which the presenter talks directly to the camera. Afterwards we have more cutaways with text at the bottom of the screen showing the name of the man telling this particular piece of news. The voice-over begins and the story begins to unroll. Whats different with this story is that we then get still images instead of moving image to show the evidence behind the story and build trust with the audience. When the cutaways are over, something is shown which is very important in news programmes and they are called Vox pops. Vox pops are otherwise known as “voice of the people” and its mainly when members of the public tell you their opinion on this particular matter.